Look&Listen mixed by me.
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Phillip Morris - Qlub95
Mazda SA: Web Design
Thinking: A user won't visit the site to view the site but to experience the brand and potentially purchase a vehicle.
Solution - Minimise the UI and maximise the UX
Mazda SA: VR Test Drive
Thinking: With all the lockdown restrictions Mazda dealerships experienced a dramatic drop in sales due to customers not being able to physically visit dealerships to test drive new vehicles.
Solution - Unlock lockdown, virtually. Proactively, we proposed a VR solution that would give customes the 'test drive' experience while remaining in the comfort and safety of their own home.